FXD Capital is proud to support Watford Football Club and has been named an official partner for the men’s, women’s, and academy teams.
Watford FC are a professional football club in the Championship, the second tier of English football. The club has transformed in recent years and believes it has the foundations to push for promotion back into the Premier League and re-establish itself in the top flight of English football.
FXD Capital’s partnership with the club comes after experiencing impressive growth in its client base and deposits under supervision. Many professional sports clubs and players are sitting on significant cash reserves, and they have recognised the need for an independent, objective and informed position to help them proactively manage their cash and investments more efficiently and effectively.
While cash interest rates have come off from their 16-year highs, they remain attractive at around 4-5%. By utilising the correct deposit products with carefully considered banks, any organisation or individual sitting on excess cash or liquidity will achieve better returns while not compromising the liquidity or credit quality of the banks which they are placing their funds with. While this is a daunting task often overlooked due to the perception that the effort does not warrant the benefit, any additional interest income achieved helps to cover overheads and directly offset the challenges faced by rising costs.
Watford FC has a long and proud tradition of serving its community with an established reputation as the ‘Original Family Club’. The support and the value added from the service FXD Capital provides will help to foster club growth and further expand on serving its community.
As a result of the partnership, FXD Capital’s branding will be visible at their award-winning stadium, Vicarage Road, during home fixtures this season.
Watford FC’s Commercial Director Paul O’Brien said: “We are delighted to welcome FXD to our partnership family. Chris and his team share a real passion for the football club, providing great foundations for this partnership. We are incredibly grateful for FXD’s support and thrilled to build this partnership with a company that aims to position itself as a leader in their field.”
Chris Huddleston, CEO of FXD Capital, said: “The FXD team are excited to be named the Deposit and Banking partner for Watford FC. Our focus on growing the FXD brand across our sporting channels represents the next stage of our growth and we are privileged to be in a position to support the club.”
